Online Consumer Panel | Research – NPD

Consumer Panel

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Our online consumer panel equips us to present a comprehensive view of consumer behavior and attitudes across all distribution channels and demographics. 

By calibrating our consumer behavior information with the point-of-sale (POS) data we collect from retailers, we can deliver the most reliable market views in the industry sectors we track. This information gives clients unique insight into their markets and customers.

Nearly 2 million registered adults and teens have agreed to participate in our surveys. 

Would you like to participate in our panel? Learn more here.

Clients benefit from unmatched insight on trends, purchasing, consumption, ownership, and usage. Our market research information is based on responses from nationally representative samples, and results are demographically balanced. 

The online consumer panel also provides information on customer satisfaction and allows us to conduct custom surveys for even greater detail about the market factors driving consumer behavior.

Reliable, Representative Consumer Panel Research

All demographic groups are represented online, which means our consumer panel research information gives companies an accurate view of what is happening across the total retail market. Our Research Science team’s extensive expertise in sampling and weighting techniques ensures return samples are representative and reliable.

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Jennifer Donaldson, winner of the May 2011 outdoor swing sweepstakes from NPD Online Research, shows off her newly improved backyard.

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