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Learning from Mobile Commerce
Marshal Cohen talks about opportunities to understand consumers via their mobile commerce activities...

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Anatomy of Black Friday / Cyber Monday 2011

The Anatomy of Black Friday / Cyber Monday 2011 report lets you know how U.S. consumers made shopping decisions during the kick-off week to the holiday shopping season and tells you what they plan to buy in the coming weeks.  Find out where consumers shopped, what motivated them, what they bought and more.

Consumer Tracking Service

Get an accurate, detailed view of the fast-moving technology market, encompassing activity at all retailers. See market trends, brand and retailer share, and demographics to drive your strategic planning and tactical decision-making.

U.S. Games Market Dynamics

This is your single, ongoing source for information about consumer spending in the U.S. for games hardware, software, and accessories. In addition to tracking new physical software, track the size and growth rates for consumer spend categories including used physical software, rentals, console, portable and PC digital downloads, add-on content, social network gaming, subscriptions, and mobile games.

Economy Tracker

Get what you need to know about consumers’ sentiment about the overall U.S. economy, their personal economic situations, and their purchasing plans for the next three to six months.  Segment by category and a variety of demographic groups. Plus,download a free special report on consumer sentiment.

Entertainment Trends in America

Take an in-depth look at shifting consumer behavior in entertainment.  Understand where Americans spend their entertainment dollars, what type of entertainment content they acquire, what is their outlook for future spending, and more.

NET® Hispanic

Gain the critical insight you need to understand the largest and fastest-growing minority group in the U.S. Explore current food and beverage-related behaviors among key segments, viewing the data by language preference, country of origin, and more.

Kids & Gaming 2011 Report

Get the latest data and analysis on this important segment. Understand key trends, such as the proliferation of mobile gaming and digital purchasing. And see how new gaming-capable devices are affecting the market. Plus, get a free instant report preview.

Ecommerce Report

Find out how consumers feel about shopping online for your products. Get the facts before you plan your ecommerce strategy.

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Market research. It can be a critical factor in the success or failure of a business. More than 2,000 of the world's most recognizable brands choose The NPD Group for timely, dependable consumer market research, point-of-sale data, and expert analysis. Keep ahead of the competition. The NPD Group is dedicated to equipping companies like yours with the consumer market research, point-of-sale data, and expert analysis required for creating winning business strategies. More than a provider of consumer and point-of-sale market research information, NPD can be your trusted business partner.