Product Assortment and Line Development

Understand  where there are areas of growth and opportunity for your business and where you should pull back.  Analyze category mix, attributes, price tiers, preferences, and trend. This can help you support product development, assortment, and line planning and development for a specific time period or special opportunity.

What questions can you address?

• How can you find growth in a particular category?
• Where do the best opportunities exist to strengthen your assortment?
• In what areas do you most need to defend your position – and how should you do it?
• How can you get a clear view of your threats and opportunities?
• How much revenue are you leaving on the table because you have not optimized your assortment and line development strategies?